| Vita Terra is a sustainable clothing brand committed to producing high-quality apparel while supporting the farmers who grow its cotton. The company prioritizes transparency throughout its supply chain, ensures fair wages for workers, uses only renewable materials, and maintains a 100% plastic-free production process. By combining ethical practices with quality craftsmanship, Vita Terra aims to create clothing that benefits both people and the planet. |
Problem Statement
| Vita Terra needed a cohesive visual identity that clearly communicated its commitment to sustainability, transparency, and ethical production while differentiating the brand within the competitive apparel market. |
Process
| I began by researching competing brands in the space and understanding the target audience for the brand to help guide my design choices. I create mood boards to help capture the feeling of the brand design that I wanted to move towards. I worked with my team to help direct my design decision and work off of feedback given to create the final design system. |
Results
| I created a cohesive brand identity with a labeling system that effectively reflects the values and goals of the company. |
